Between Here and There

I have pondered quite a bit lately on the business of art. The difference between owning a retail shop/gallery and being the artist behind most of the work in the gallery. The marketing of art seems to have a few standards that don't necessarily fit the retail model. But here's the thing I've come to. As an artist, I believe my job is to communicate what is in my heart and vision to the canvas and ultimately to the viewer/collector/customer. Getting the message out beyond the walls of the gallery has become my motivator and underlying mission to any business plan. We (my husband and I) are working to shift our paradigm and get out of the box when it comes to this business we are in. Stay tuned for new developments. For the first time ever I am offering my customers a drastic discount on art this weekend. We are working on a new program we call Artful Access. We are preparing to re-engineer the gallery. We aren't there yet, but we're on our way.

Kind of like the place that inspired this painting. It literally was in the midst of the mountains between the desert of Redding, CA and the coastal town of Trinidad, CA.